GUIDED BY RAW NUTRITION
Food and how it’s made — less processed, real, whole — has the power to change pets’ lives. That’s why we incorporate raw into everything we do, from our 100% raw frozen and freeze-dried recipes to freeze-dried raw toppers to kibble recipes boosted with raw nutrition. Because we know that raw nutrition is unmatched.
BACKED BY SCIENCE
The science of raw food has always been at our core. Our first raw recipes were developed in partnership with the University of Nebraska and PhD-level nutritionists. Today, our team of experts have over 50 years of combined experience in pet food and nutrition. We also partnered with the University of Helsinki‘s DogRisk research program, which is studying the impact of raw pet food on dogs’ health.
THE HIGHEST QUALITY & SAFETY STANDARDS
Every Instinct recipe starts with the highest quality ingredients from vendors we deeply trust. Moreover, our safety procedures are the best in the industry: Instinct is the ONLY raw pet food company in North America to achieve an “Excellent” Safe Quality Food (SQF) Food Safety rating and an SQF Quality Certification. Our raw food is cold-pressured to ensure it’s free of pathogens. This natural process uses high pressure (rather than high heat) to safely prepare raw food with more nutrients intact than cooked pet food. As a final safety step, all our food is tested by an external lab prior to leaving our facilities.
LIFE-CHANGING PET BENEFITS
It’s time to reap the raw benefits. Pet parents who have switched to feeding raw have noticed positive changes in their pets’ digestion, overall energy, skin & coat health, help with food sensitivities, and increased mealtime excitement — even from the pickiest pets.